Choose a short concise headline to put at the top in order to grab your vacationers' attention. Avoid the cliche "Perfect Getaway For ..." Instead put the sentence in the form of a question that makes the target vacationer nod her head. Examples include "Do you just want a few days of quality time with your children?" or "How does a two-day second honeymoon sound?" The headline will either draw people to keep reading to find out more or make them toss the paper away.
Write a description of the getaway's focus making retreat invitations. This will tell the reader if this is something that he wants to do. Keep it simple, listing the target group such as "families with kids will enjoy spending quality time together" or "a whole weekend designed for couples to relax, romance and reconnect." List any special activities, speakers or other forms of entertainment that you'll offer.
Describe the location of the vacation and what the establishment has to offer in addition to the activities that you have planned. Make the details appealing to your target audience with descriptions such as "located in the deep north woods with cabins that feature kitchenettes and fireplaces to curl up by" or "close by many family-friendly tourist sites including ..." Research what surrounds the venue as well as the place itself. This gives people options for the unscheduled times of the getaway.
List the informative details. Include the what, where and when of the vacation. Then list the price.
Add as many details as possible right after the price. Tell people exactly what they are getting for their money. Knowing ahead of time what they will have to provide for themselves, if anything, will help people decide faster whether the weekend getaway is in their budget or not.
End the invite with any testimonials from prior successful trips.
