Marry a Swiss citizen. If you marry someone in Switzerland who is already a citizen, then you can apply for a Swiss passport after living in Switzerland for five years, and having been married for three.
Having a baby while one parent has a Swiss passport will automatically allow the child to obtain a Swiss passport and become part of Switzerland's culture. If the mother is unmarried and has a Swiss passport, then the child is of Swiss nationality.
Live in Switzerland while you are young, or for at least 12 years before applying for naturalization. If you lived in Switzerland between the ages of 10 and 20, these years spent in Switzerland count twice towards your naturalization requirements. Naturalization is a way to obtain a Swiss passport outside of being born within Switzerland or marrying someone with a Swiss passport.